Solar Industry Guides
Educational resources written by Walter Cupa, Director of Business Development at Sunforce Solar. Covering dealer programs, commissions, team building, and scaling your solar organization.
How to Become a Solar Dealer
A step-by-step breakdown of what it takes to launch a solar dealership — from licensing and territory selection to team structure and financing partnerships. Written for experienced sales professionals ready to scale.
Read Guide →How to Build a Solar Sales Team
Learn how to recruit, train, and structure a high-performing solar sales team. Covers setter-closer models, compensation plans, hierarchy levels, and the systems that drive consistent production.
Read Guide →How Solar Commissions Work
Understand how solar sales commissions are calculated — including system size, PPW, Adders, dealer fees, and M1 advances. Includes a real-world commission example with a full breakdown.
Read Guide →How Solar Dealer Fees Work
A clear explanation of dealer fees charged by financing companies, how they affect your funded amount, and how to factor them into your pricing strategy. Includes an overview of Sunforce's financing partners.
Read Guide →How to Scale a Solar Organization
Proven strategies for growing a solar sales organization beyond a single team — including market expansion, leadership development, operational systems, and building a culture of performance.
Read Guide →Ready to Join Sunforce?
Whether you're looking to become a dealer, join as a sales rep, or build your own solar organization — start here.
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